jyl johnson pattee
Public Relations, Social Media, and Events in the United States
Jyl is the CEO and founder of FORWARD, a boutique influencer and digital marketing agency and influencer network (2008-present). A pioneer in the influencer marketing industry, Jyl consults with brands and agencies, helping them develop and successfully execute influencer and digital marketing strategies and campaigns.
Since entering the social media space in 2008, Jyl has organized more than 250 brand-sponsored events. This includes Family Forward (2011-2017), an annual retreat in partnership with Universal Orlando Resort for digital influencers and their families, and the evo Conference—a social media educational event for women in the digital space (2010-12).
As an influencer, Jyl joined Aveda on a mission-related trip to India (2010), volunteered on the Mom Advisory Council for ONE.org (2011-2016), was one of three US representatives on the McDonald's Global Parents Table (2012-14), was a United Nations Foundation Shot@Life Champion (2013), was named one of Parent Magazine’s Top 10 Power Moms (2010), was listed as one of Babble’s Top 50 Twitter Moms, has written for sites like Baby Center and the Huffington Post, and was on the founding boards of the Influencer Marketing Association (2018-2020) and the Social Media Club of Salt Lake City (2008-09).
In her pre-social media career as an instructional designer and senior project manager for FranklinCovey (1998-2007), Jyl managed the design, development, and production of multi-million dollar training-related projects for Fortune 500 clients. And before that, she did stints in both news writing and retail advertising.
Offline, Jyl is married to @TroyPattee, a mom to two young adults, and a pet owner to a beagle named #Hashtag. She loves large amounts of cheese, dancing, and traveling, especially road tripping; and she lives in the beautiful Rocky Mountains. After visiting 50 US states and more than 60 countries, the number 1 item on her life list is to go on a hot air balloon ride over Cappadocia. She blogs about influencer marketing on forwardinfluence.com and about parenthood and social responsibility on momitforward.com.